Europris dytter forbruker i riktig retning

På Det Store Posekuttet Live Event delte Trude Mork Alnæs fra Europris hvordan selskapet har klart å redusere bruken av plastposer betydelig. Med fokus på tilbud av bærekraftige alternativer til rimelige priser har Europris gjennomført ulike tiltak som har vært til inspirasjon både for kunder og andre i bransjen.

Published: 20.November, 2024
Last updated: 05.December, 2025

Since 2023, Europris has experienced a significant decrease in the use of plastic bags among their customers. In 2023, one in four customers took a plastic bag, while this number has now been reduced to one in 15 by 2024. These measures have collectively saved the environment from 100 tons of plastic, making a substantial contribution toward achieving the goal of a 70% reduction in the use of plastic bags by 2025.

Trude Mork Alnæs engages the audience by sharing the experiences Europris has had.

Measures that Work

Effective communication both internally and externally has been a priority for Europris, utilizing social media, in-store materials, and employee training to convey a clear and engaging approach to reducing the use of plastic bags.

With assistance from Nudgelab, Europris has gained valuable insights into customer reactions to alternatives to plastic bags. The conclusion? Bin liners must be readily available to customers.

Europris highlights why bin liners are a good solution.

Placement and visibility in-store are important for Europris. They have set up samples of bin liners in carefully selected locations within the stores to increase customer awareness. Going forward, they will continue testing further circular solutions, such as reusable cardboard boxes.

Europris has introduced a circular solution with reusable cardboard boxes, which customers have responded positively to.

Employee Engagement in Cultural Change

Additionally, Alnæs highlighted how important employee efforts have been. They have assisted customers in choosing environmentally friendly alternatives through training and close follow-up. Europris has shown that sustainability can be both profitable and effective under the motto "Everyone can do a little, but we can do a lot."