57 million NOK for reduced plastic consumption and circular economy

The call for applications "Reduced Plastic Use and Circular Plastics Economy" has now allocated 57 million NOK to 29 projects.

Published: 06.December, 2024
Last updated: 05.December, 2025

The aim of the call for applications is primarily to support projects that contribute to reducing plastic quantities through increased lifespan of plastic and packaging products, primarily through better design and new business models that include repair and reuse.

This year's call for applications had a special focus on four industries, which collectively received support for the following projects:

Construction: 6 projects, totaling 13.76 million NOK

Packaging: 12 projects, totaling 24.3 million NOK

Fishing and Aquaculture: 5 projects, totaling 7.1 million NOK

Textiles: 6 projects, totaling 11.8 million NOK

See all the projects that received support!

Grant RecipientProject
BEWI INSULATION NORGE AS

BEWI leads a project supported by the Research Council of Norway and Sintef, focusing on reuse and material recycling of XPS and EPS from demolition projects, and plans to establish a dedicated reuse and material recycling line in Fredrikstad.

AMIBLU TECHNOLOGY AS

The project aims to develop a new two-layer pressure pipe with a PE-liner and GRP load-bearing structure for water applications. The pipe design allows for significantly reduced wall thickness and material consumption without compromising pressure class.

Armaturjonsson AS

The project will develop a national system for used plastic components in the plumbing and HVAC industry.

KIRKEGATA 20 OSLO AS

The project aims to reduce virgin plastic by 30% in a rehabilitation project for an office building in Oslo by mapping, reducing, and replacing plastic with circular alternatives.

STENA RECYCLING AS

The project seeks support to develop an electromechanical solution for recycling offshore and land-based cables with a focus on efficient separation of plastics for material recycling.

Paint'R ApS

The project focuses on delivering a more sustainable packaging solution for paint and glue in Norway, with a primary focus on adapting and offering a solution for color additions in relation to Norwegian market requirements.

Beauty Kitchen UK Ltd

The project aims to implement a reuse program in Ottawa, Canada, with ambitions to expand to Norway and globally, focusing on increasing consumer acceptance, economic sustainability, and reduced environmental impact of the packaging system for consumer goods.

GRØNT PUNKT NORGE AS

The project aims to map non-food products packaged in hard plastic to enable the harmonization of materials in plastic packaging and establish closed-loop systems.

Edinburgh Festival Fringe Society

The project will design, implement, and evaluate a pilot initiative for a reusable takeaway cup system at the Edinburgh Festival Fringe in August 2026, aiming to contribute to the event's ambition of becoming a net zero event.

ORKLA FOODS NORGE AS

The project will explore, develop, and test reuse solutions for food items in stores to reduce packaging waste and food waste, while also inspiring innovation in the grocery retail industry.

ECOS Environmental Coalition on Standards

The project focuses on reducing plastic pollution by contributing to the development of robust technical measures and standards for packaging, including packaging minimization, refill, and bulk sales, as well as packaging reuse systems.

TINE SA

The project aims to implement reusable packaging in closed-loop systems for TINE products for the HORECA sector, with potential for significant reduction in plastic consumption and possibility for scaling to multiple actors.

INFINITUM ASThe project aims to increase the rPET content in Norwegian beverage bottles to a minimum of 80%, maintain material quality over recycling cycles, and explore the effects of non-Norwegian rPET and the reuse of PET bottles.
Barkey Nordic AS

The project aims to develop a comprehensive concept for the reuse of plastic glasses in the festival and event industry, focusing on economic attractiveness, logistics simplification, and environmental friendliness.

SIO MAT OG DRIKKE AS

The project aims to implement a reuse system for takeaway packaging using a library model at various locations around Blindern, focusing on reducing single-use plastics and improving handling of reusable packaging.

ISS FACILITY SERVICES AS

The project focuses on testing various reuse systems for single-use packaging at hospital locations to establish best practices and reduce single-use plastic in the catering industry.

CL3 NORGE AS

The project will develop and implement reusable packaging for the timber industry with a focus on protecting CLT panels, aiming to reduce plastic waste and complying with future EU requirements.

TRONDHEIM KOMMUNE

The project will demonstrate a reusable solution for takeaway packaging in Trondheim municipality to inspire the transition to more environmentally friendly alternatives.

POLYFEMOS AS

The project aims to develop a solution for extending the lifespan of feed hoses in aquaculture by providing an inspection tool with 3D scanning, video recording, damage location determination, repair options, and using artificial intelligence to detect maintenance needs.

PLASTINVENT AS

The project aims to develop a more sustainable method for producing buoyancy products for fishing and aquaculture by ensuring chemical bonding between the outer layer and foam layer in polyethylene products. This increases product durability, is designed for recycling, and makes repairs easier.

RUNDE FORSKING AS

The project aims to develop environmentally friendly fishing gear with reduced plastic content and increased durability by using inorganic and natural fibers in combination with UHMWPE fibers.

SUNAQ AS

The project aims to develop a floating frame for solar panels that will help deliver clean solar energy to the aquaculture industry and others in a global market. Reuse of net rings from aquaculture will be used in the development of the floating frame.

NUDGELAB AS

The project will deliver solutions to reduce plastic consumption and waste in the aquaculture industry by using behavioral psychology methods to create lasting changes in the use of plastic equipment.

NORSK TEKSTILSORTERING AS

The project aims to develop an intelligent automatic sorting system for the reuse of plastic-based textiles, especially workwear, focusing on increasing the reuse rate of textiles in Norway.

MANUFACTURE OSLO AS

The project aims to establish a circular design and repair center on an industrial scale for clothing and textiles, focusing on efficient repair processes, training in industrial sewing, and developing new design solutions.

FÆBTEK AS

The project aims to challenge the current standardized size system by developing technology and services that enable individuals to obtain customized clothing.

LUGA NORGE AS

The project involves developing a service to extend the lifespan of workwear through cleaning, repair, redesign, sale, and recycling.

RECOUTURE AS

The project aims to scale sustainable redesign solutions for synthetic textiles by establishing a redesign studio, digital platform, and collaboration with technology partners, aiming to increase product value and reduce environmental impact.

NUDGELAB AS

The project aims to change behavior both internally at Elis and among Elis's customers to increase the lifespan of the textiles they deliver, thus reducing emissions.

This site is translated by AI