Europris pushes consumers in the right direction
At The Great Bag Cut Live Event, Trude Mork Alnæs from Europris shared how the company has managed to significantly reduce the use of plastic bags. By focusing on offering sustainable alternatives at affordable prices, Europris has implemented various measures that have been an inspiration both to customers and others in the industry.
Published: 20.November, 2024 Last updated: 05.December, 2025
Since 2023, Europris has experienced a significant decrease in the use of plastic bags among their customers. In 2023, one in four customers took a plastic bag, while this number has now been reduced to one in 15 by 2024. These measures have collectively saved the environment from 100 tons of plastic, making a substantial contribution toward achieving the goal of a 70% reduction in the use of plastic bags by 2025.
Measures that Work
Effective communication both internally and externally has been a priority for Europris, utilizing social media, in-store materials, and employee training to convey a clear and engaging approach to reducing the use of plastic bags.
With assistance from Nudgelab, Europris has gained valuable insights into customer reactions to alternatives to plastic bags. The conclusion? Bin liners must be readily available to customers.
Placement and visibility in-store are important for Europris. They have set up samples of bin liners in carefully selected locations within the stores to increase customer awareness. Going forward, they will continue testing further circular solutions, such as reusable cardboard boxes.
Employee Engagement in Cultural Change
Additionally, Alnæs highlighted how important employee efforts have been. They have assisted customers in choosing environmentally friendly alternatives through training and close follow-up. Europris has shown that sustainability can be both profitable and effective under the motto "Everyone can do a little, but we can do a lot."
