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57 million NOK for reduced plastic use and circular plastics economy

The call for applications "Reduced Plastic Use and Circular Plastics Economy" has now allocated 57 million NOK to 29 projects.

The primary aim of the call for applications is to support projects that contribute to reducing the amount of plastic through increased longevity of plastic and packaging products, mainly through better design and new business models that include repair and reuse.

This year's call had a special focus on four industries, which collectively received support for the following projects:

million
to 6 projects within construction and building
million
to 12 projects within packaging
million
to 5 projects within fisheries and aquaculture
million
to 6 projects within textiles

See all the projects that received support!

To get an overview of all the projects that received support, as well as information on each individual project, see below.

Grant RecipientProject
BEWI INSULATION NORGE AS

BEWI leads a project supported by the Research Council of Norway and Sintef, focusing on the reuse and material recycling of XPS and EPS from building demolition projects, and plans to establish a dedicated reuse and material recycling line in Fredrikstad.

AMIBLU TECHNOLOGY AS

The project involves developing a new two-layer pressure pipe with a PE liner and GRP that is load-bearing for water applications. The pipe's design enables a significantly reduced wall thickness and material consumption without compromising the pressure class.

Armaturjonsson AS

The project aims to develop a national system for used plastic components in the HVAC industry.

KIRKEGATA 20 OSLO AS

The project aims to reduce virgin plastic by 30% in a rehabilitation project for an office building in Oslo, by mapping, reducing, and replacing plastic with circular alternatives.

STENA RECYCLING AS

The project seeks support to develop an electromechanical solution for recycling offshore and land-based cables, focusing on efficient separation of plastics for material recycling.

Paint'R ApS

The project focuses on providing a more sustainable packaging solution for paint and adhesives in Norway, with a primary focus on adapting and offering a color adding solution that meets Norwegian market requirements.

Beauty Kitchen UK Ltd

The project aims to implement a reuse program in Ottawa, Canada, with ambitions to expand to Norway and globally, focusing on increasing consumer acceptance, economic sustainability, and reduced environmental impact of the consumer goods packaging system.

GRØNT PUNKT NORGE AS

The project aims to survey non-food products packaged in hard plastics to enable the harmonization of materials in plastic packaging and establish closed loops.

Edinburgh Festival Fringe Society

The project will design, implement, and evaluate a pilot initiative for a reusable takeaway cup system during the Edinburgh Festival Fringe in August 2026, aiming to contribute to the event's ambition to become a net-zero event.

ORKLA FOODS NORGE AS

The project will explore, develop, and test reuse solutions for food products in stores to reduce packaging waste and food waste while inspiring innovation and new thinking in the grocery industry.

ECOS Environmental Coalition on Standards

The project focuses on reducing plastic pollution by contributing to the development of robust technical measures and standards for packaging, including packaging minimization, refilling, and bulk sales, as well as reuse systems for packaging.

TINE SA

The project aims to implement reusable packaging in a closed-loop system for TINE products for the HORECA sector, with the potential for significant plastic consumption reduction and the possibility for scaling to additional participants.

INFINITUM ASThe project aims to increase the rPET content in Norwegian beverage bottles to a minimum of 80%, maintain material quality across recycling cycles, and investigate the impact of non-Norwegian rPET as well as PET bottle reuse.
Barkey Nordic AS

The project aims to develop a comprehensive concept for the reuse of plastic glasses in the festival and event industry, with a focus on economic attractiveness, logistics simplification, and environmental friendliness.

SIO MAT OG DRIKKE AS

The project aims to implement a reuse system for takeaway packaging using a library model at various locations around Blindern, focusing on reducing single-use plastic and improving reuse handling of packaging.

ISS FACILITY SERVICES AS

The project focuses on testing various reuse systems for single-use packaging at hospital locations with the aim of establishing best practices and reducing single-use plastic use in the catering industry.

CL3 NORGE AS

The project will develop and implement reusable packaging for the timber industry, focusing on the protection of CLT panels, while aiming to reduce plastic waste and meet future EU requirements.

TRONDHEIM KOMMUNE

The project will demonstrate a reusable solution for takeaway packaging in Trondheim Municipality to inspire the transition to more environmentally friendly alternatives.

POLYFEMOS AS

The project aims to develop a solution for extending the lifespan of feed hoses in aquaculture by offering an inspection tool with 3D scanning, video recording, damage location determination, repair options, and the use of artificial intelligence to reveal maintenance needs.

PLASTINVENT AS

The project aims to develop a more sustainable method for producing buoyancy products for fisheries and aquaculture by securing a chemical bond between the outer layer and foam layer in polyethylene products. This enhances product durability, design for recycling, and simplifies repairs.

RUNDE FORSKING AS

The project aims to develop environmentally friendly fishing gear with reduced plastic content and increased durability by using inorganic and natural fibers in combination with UHMWPE fiber.

SUNAQ AS

The project aims to develop a floating frame for solar panels that will contribute to delivering clean solar energy to the aquaculture industry and others in a global market. Reuse of fish-farming rings will be employed in developing the floating frame.

NUDGELAB AS

The project will deliver solutions to reduce plastic consumption and waste in the aquaculture industry using behavioral psychological methods to create lasting changes in the use of plastic equipment.

NORSK TEKSTILSORTERING AS

The project aims to develop an intelligent automatic sorting system for the reuse of plastic-based textiles, especially workwear, with a focus on increasing textile reuse in Norway.

MANUFACTURE OSLO AS

The project aims to establish a circular design and repair center on an industrial scale for clothing and textiles, with a focus on efficient repair processes, training in industrial sewing, and developing new design solutions.

FÆBTEK AS

The project aims to challenge the current standardized sizing system by developing technology and services that enable individuals to obtain custom-made clothing.

LUGA NORGE AS

The project involves developing a service to extend the lifespan of workwear through cleaning, repair, redesign, sales, and recycling.

RECOUTURE AS

The project aims to scale sustainable redesign solutions for synthetic textiles by establishing a redesign studio, digital platform, and collaboration with technology partners, with the goal of increasing product value and reducing environmental impact.

NUDGELAB AS

The project aims to change behavior both internally at Elis and among Elis's customers to increase the lifespan of textiles they deliver and thereby reduce emissions.


Published: 06.December, 2024
Last updated: 05.December, 2025

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